Yoast SEO is one of the most popular WordPress SEO plugins, designed to help website owners optimize their content for search engines and improve readability for users. It simplifies on-page SEO by giving clear, step-by-step suggestions while you write posts or pages in WordPress. Because of its ease of use, Yoast SEO is widely trusted by beginners as well as experienced marketers.

Rank Math is a powerful WordPress SEO plugin that helps website owners optimize their content for search engines without needing deep technical SEO knowledge. It combines on-page SEO, technical SEO, and performance tracking in one lightweight plugin. Rank Math is popular because it offers many advanced features for free that other SEO plugins lock behind paid plans.